I've always been an information junkie. I suppose you need to be if you want to stay one step ahead of the changes that happen just about daily in marketing nowadays.
Now that I'm working on my book though, I find that I need to be a lot more disciplined about actually keeping track of all the relevant news stories, interesting factoids, ideas, tips, tricks, case studies and concepts that might (just might) serve as useful background for a chapter, paragraph or sentence I might tap out months from now.
Sometimes the tidbits come from traditional media, in which case they find themselves ripped from the sources and scattered about whatever surface I happen to be working on (see Exhibit A, above.)
But for the most part, I find my inspiration on the web. Shocking, I know.
If you're interested in getting a peek behind the curtains -- and into the cluttered anteroom of my mind -- as I tap my way through the manuscript for microMARKETING, you can keep tabs on my Delicious tags.
I've been tagging interesting articles and other people's blog posts "micromarketing" since April, and will continue doing so as I find things that may come in handy throughout the writing process. You don't get to shuffle through my stack of loose magazine clippings unless you stop by for a visit (or live here), but my Delicious bookmarks are the next best thing.
Don't get lost and try to leave things more or less the way you found them. :-) And, if you're so inclined, feel free to suggest pieces you've read elsewhere that you think I might find interesting.
