It's an age old ad agency gripe -- you pull all-nighters and sweat blood to come up with that one killer idea. The big idea that can't lose. The big idea that the client absolutely has to buy. Except, in the end, it does lose and the client doesn't buy. Or maybe the client buys, but by the time it gets to market, your baby has been watered down to the point where it is virtually indistinguishable from the bath water.
Sound familiar? If you've been in this business for more than a couple of months -- and especially if your business card indicates that you work in the creative department -- chances are you've mourned the death of at least one killer idea that became nothing more than a killed idea.
If so, you might be interested in a sweet, little "Killed Ideas" contest that print-on-demand book publisher Blurb is running through the end of this month.
Have an idea that you'd like to share? Visit the Killed Ideas site where you can get the full scoop on how to submit your great ideas -- and by when (the contest closes March 31, 2009.) From there, contest curator Steve Hall from AdRants will pick the best to appear in a new Blurb book (here's where it ties back to the sponsoring brand, people), Killed Ideas Volume 1.
It's that simple. So if this sounds like your cup of tea, gather up your best work and give it a shot.