This week's issue of Larry Chase's Web Digest for Marketers newsletter features part one of a two part conversation about what works in social media marketing, what doesn't and just how big a shift new marketing represents for most corporations (read: really freakin' big.) Larry and Janet Roberts (aka Second Lifer EvansMom Goodspeed) interviewed Steve Rubel, Amanda Watlington and me about everything from how we define 'social media' and changes underway in the blogosphere to where social media fits into the marketing mix and how you might think about measurement.
With Steve, Amanda and I each offering a unique perspective on conversational marketing, the piece provides a nice primer for marketers just beginning to get their heads around the impact, challenges and opportunities. Larry sums up the article with the following key takeaway:
"If you want to succeed in social media marketing, you'll have to be ready to change the way you listen to customers, talk with them and measure your interactions with them. The revolution hasn't taken over the world yet, but the crowds are gathering outside your gate."
If you're a regular reader of this blog, you probably already knew that. You'll find more meat (not to mention plenty of interesting quotes) in the actual interview excerpts - you can find the complete article on the Web Digest for Marketers site.
