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Darren Rowse focuses on adding value and creating content.
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Maki is far more mercenary - it's not what you say or how much you say; it's who you are. If you're not a 'somebody' then it's mostly a matter of smart promotion of your Twitter stream.
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Red Herring's 2008 list of the top 100 web/tech start-ups - crayon client ooVoo made the list.
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Independent reviews of a wide variety of web applications.