If you're a business-to-business marketer or an agency type who works with b2b clients, you'll definitely want to check out the 2008 edition of MarketingProfs' Business-to-Business Forum, in Boston on June 9th and 10th. The event, subtitled Driving Sales: What's New + What's Next, promises to provide attendees with lots of practical tips on using new approaches and strategies to deliver tangible bottomline results.
Good stuff, right? Right.
I'll be debuting a new presentation and hope to see some of y'all in the audience. Here's my topic:
r u ready? Gaining and Maintaining Real Competitive Advantage Today by Leveraging New Technologies and Tomorrow's Best Business Practices.
Social networks, microblogging, mobile technologies, online video and virtual worlds - you've heard the buzz but figure that they're just digital playgrounds for Millennials and geeks. But what if you could tap into the power of these same trends to propel your business into the future? To make every employee more productive, attract more customers and deliver stronger top- and bottom-line results? You can - but only if you're ready to move beyond the old ways you've always done things, ready to rethink the fundamentals of how business happens, ready to embrace change and ready to take action. During this session you will learn how to turn 'free' into your most powerful revenue generating tool, how the 'connections economy' will change the way you establish and grow new business relationships, why tomorrow's most successful companies will seamlessly blend work and play, and how a host of new and emerging technologies can empower even the smallest of businesses to compete in a fast moving global economy.
Sound interesting? Well, then you should check out the complete schedule -- which includes smarties like David Meerman Scott, Chris Brogan, Valeria Maltoni, Paul Dunay and my fellow crayonista Scott Monty.
So whatchu waiting for people? It ain't cheap but it will totally be worth it.
Go register now -- and tell Ann Handley I sent ya.
