If anyone is going to be at Virtual Worlds 2008 tomorrow (or today if you're seeing this on Friday 4/4), be sure to check out my panel and say hello. I'm moderating a session called "Advertising Strategies in Virtual Worlds." We're up at 11am and here's the session description:
As in any successful advertising and sponsorship campaign, brands need to associate themselves with high quality virtual worlds content that allows them to engage with consumers effectively and on their own terms. In 2007's rush to participate in virtual worlds, many brands forgot that principle and hurried to build their own virtual world identities only to remember that they weren't in the content business. This session provides detailed insight on how to create successful advertising and sponsorship strategies within virtual worlds and achieve your objectives.
My panel is loaded with metaverse smarties, so I'm looking forward to a great discussion with:
Teemu Huuhtanen frm Habbo
Samantha Skey from Alloy Media + Marketing
Alexis Rodriguez from MTV Networks
Antony van Zyl from Simuality
Michael Wilson from Makena Technologies
Hope to see you there.
