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Good article about the importance of 'loving your haters,' told from the perspective of a panel of corporate communications execs at large companies.
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Good resource that keeps track of F500 companies who publish corporate blogs, including links and (for some) reviews.
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I've been a long-time podcasting skeptic - this piece from the Standard hits on a number of key challenges that podcasting faces in its bid to become maintream.
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Good summaries of well-done corporate new marketing initiatives and web 2.0-fueled business comms programs, including Dell's Twitter strategy.
Recent Posts
- Five For Friday: June 1, 2012
- Five For Friday: May 18, 2012
- The Road to the Future is Paved with Gold (AmEx Cards)
- Five For Friday: May 11, 2012
- Five For Friday: May 4, 2012
- Five For Friday: April 27, 2012
- Chirpify Disrupts The Music Business All Over Again
- Five For Friday: April 20, 2012
- Can Mass Media Moguls Become Micromavens?
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About
Greg Verdino is a futurist, writer, speaker, and strategist. His first book, microMARKETING, was published by McGraw-Hill in summer 2010.
microMARKETING
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