It has been more than a year since OMMA published my online video column, "Be The Content," about the need for marketers to look beyond the obvious but ultimately misguided approach of putting repurposed TV spots on the web and, instead, look for ways to create (or curate) and distribute compelling brand content that people might actually want to watch.
It seems that this message is no less relevant today, and its always good to hear other industry types beat the same drum.
In a clip shared by AlwaysOn today, Forrester analyst Josh Bernoff talks about how any company -- regardless of size, budget or inherent sexiness -- can tap into the inherent pull of interesting or entertaining video content to attract an audience and drive real business results.
Click through to Beet.tv to hear what Josh has to say.
(Sorry to make you click but for some reason Typepad keeps eating Beet.tv embeds and presenting blank space instead of the video.)
If you're new around these parts and would like a copy of "Be The Content," you can grab the PDF here.
