Anyone in the market for insights on trends and innovation should check out The Purple List, a new service from leading trendspotting confab PSFK. Piers Fawkes put together a network of 100 or so trusted contacts from his Rolodex and, in doing so, created a nice one-stop shop where business people can locate the right innovation expert, with the right knowledge and experience (on everything from marketing to culture to the environment and beyond), located in or tapped into the right geographic region.
Need an independent trendspotter to help you understand what fashion trends are about to take Shanghai by storm? Looking for a consultant who can help your New York-based old media company get a handle on not just new media but next media? The Purple List has got 'em - and a whole lot more.
As Piers writes:
"At PSFK, we’re trying to find more ways to spread inspiration to help companies change to make things better. One way is to help them find the right people in the right place for the right job.
Introducing The Purple List - a network of 100 of our trusted contacts. The Purple List is a community of trends and innovation professionals who can help you with projects big and small, full time or ad-hoc.
There’s no longer a need to find inspiration from the other side of the world by hiring a big local agency - simply contact a member of The Purple List."
Piers invited me a while back but just launched the network to the public within the past week or so -- you can check out My Purple List profile right here.
And while we're on the subject of PSFK, don't forget to register for the New York conference that I'll be speaking at in March. Seats are going fast so if you're interested in being there, you may want to get a move on.
