In her Online Spin for this week, Seana Mulcahy writes:
"Social media marketing is not just throwing up a page on MySpace, Facebook or any other social media site for that matter. You’ve seen some of the biggest U.S. agencies do that for their clients over the past year or so. These folks have patted themselves on the back for being trailblazers.
Newsflash: That is not trailblazing, that is ignorant. I could go on and on. However, the bottom line is, look at the ethnographics of such audiences. Consider their life styles and how they use technology. Watch and learn. Don’t just hop over the fence of a walled garden with a sign saying you have 500 friends."
Truer words were never spoken. I've been delivering this same message for well over a year now, yet I'm sorry to say that this type of thinking and behavior is still prevalent. Glad someone else has come along and put it so well. :-)
You can see Seana's entire post here, although for me this is the absolute best part.
