There certainly isn't any shortage of "top blogs" lists designed to stroke marketing bloggers' egos. That's not necessarily a bad thing -- aside from the ego stroking, I've discovered more than a few great blogs just by surfing the rankings.
Junta42 is the latest publisher to launch a top marketing blogs list (42 top blogs plus another 40 runners up), this time focused specifically on blogs that deliver valuable information, insights and tips for 'content marketers.' What's content marketing, you ask? Read this article for a full explanation, but in a nutshell, Junta42 defines content marketing as "the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." In other words - content marketing is all about brands delivering value on their own, rather than just cramming their interruptive ads into someone else's content offering. That's certainly a topic I've written about before.
There has been some scuttlebutt over whether a list like this, which uses a combination of qualitative and quantitative measures, is valuable at all. I'm no expert on Junta42's methodology, but I've already found a couple of great new (to me) blogs on the Junta42 list -- so I've already gotten some value out of it. Maybe you'll do the same.
Here's the complete list, where I rank at #24 (below). There's also an interesting alternative ranking that takes into account user votes (or "hitches" as Junta42 calls them) so if you're a regular reader of this blog, show your love by giving me a hitch.
The Inaugural Top 42 Content Marketing Blogs
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