As we kick off 2008, lots of marketers are chattering about the opportunities that exist for mobile as an advertising and marketing channel. A couple of weeks ago I joined Buzz Marketing for Technology's Paul Dunay and MYXER's Jeff Sass (more about the guys at the bottom of the post) in a spirited discussion about the state of mobile and what marketers should be thinking about for the new year.
Listen to the podcast here (if you like what you hear, you can download the mp3 or subscribe to Paul's feed.) The podcast is co-produced by MarketingProfs (and posted at the MP Dailyfix too), so you know it's gonna be good.
[Feed and email readers may need to click through to listen.]
About my co-participants:
The podcast is hosted by Paul Dunay, Director of Gobal Field & Interactive Marketing for BearingPoint and produces the Buzz Marketing for Technology podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young. His unique approach to integrated marketing has been recognized as winner of the 2005 Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) and as winner of BearingPoint's Best Overall Marketing Campaign award in 2004.
Jeff Sass is Vice President of Business Development at Myxer, the leader in mobile content downloads. Jeff has more than 25 years' experience in the technology and entertainment industries, with a major focus in the last 10 years in the Internet and mobile space. Jeff has also been the successful president/CEO of two Internet startups in South Florida and was a co-founder and CEO of mobile commerce pioneer BarPoint.com. He has also written and produced for film and television and has a deep understanding of the content business that is unique for a technology executive. He is a graduate of Cornell University. You can text "Jeff" to "69937" (MYXER) for more info. Jeff has two personal blogs, his Sassholes blog at www.jeffreysass.com and the parody blog www.socialnetworkingrehab.com.
