Today, I'm presenting at Brand ManageCamp in Chicago. My talk, "Give the People What They Want," challenges some of the basic tenets of traditional marketing, lays out some new rules and shows how conversational marketing really works. Here are my slides (I think that my feed and email readers will need to click through to see them.)
I keep telling myself that I'm going to put together a version that includes the talktrack that goes with the images -- and I figure one day I will -- but in the meantime, I hope you enjoy the slides on their own. I'd love to hear your thoughts.
