How do you define innovation?
As Jon Burg -- a colleague from my Digitas days and an all-around wicked smart guy (pictured here wearing a top hat -- yes, a top hat) -- posits on his new blog, Future Visions, we all use the word but probably have very different things in mind when we say it.
Is it simply about being first? About pushing the envelope? About sparking a revolution or maybe just a bit of an evolution? Or maybe it's about combining two known things in a way that is totally new and unexpected. I could go on...
Given the constant drive to innovate in media and marketing -- so much so that some clients bnus their agencies based on the magnitude of the innovations they introduce into the marketing mix -- coming to a shared understanding seems like a pretty good idea.
With that in mind, Jon has issued an open call for input -- check out his post and weigh in.
He'd love to hear from lots and lots of marketing folks like you - and plans to bubble up everyone's input into some kind of graphical representation (watch your back Armano) that highlights the common threads, most commonly used phrases and the collective wisdom of the crowd.
I'll be sure to give Jon my thoughts - and to help spark the conversation, I'd like to put a call out to a baker's dozen of my blogfriends -- CC, CK, Cam, Darren, David, Drew, Gavin, Matt, Karl, Paul, Ryan, Scott and Valeria. I hope all of you (and anyone else reading this post) can help Jon out on this one. He's a good guy -- really -- top hat aside...
