I love it when someone comes along and explains seemingly complicated things in terms that even a CMO can understand. The folks at Common Craft have found a way to boil down popular social media tools to their most basic features and benefits -- focusing more on what people can actually do with these tools than on the nuts and bolts of the underlying technologies -- and bring them to life in short, charming video vignettes that make for perfect introductions for anyone that is still mystified by new media.
A few months ago, I highlighted their RSS in Plain English video. What I didn't realize until just today was that they've produced a couple more episodes in what they've developed into a series of useful social media primers.
Check out their brand new "Social Networking in Plain English."
