Today, I'm speaking to Digitas's NY office marketing capability about new marketing and emerging media trends. I'll be giving this same talk several times over the next couple of weeks -- after NY, I'll present this content to our Boston VPs and then a cross-functional group from Digitas, Digitas Health and Modem Media.
I thought it would be fun to share some of my slides here. They comprise just one section of my presentation, where I walk through six trends that all marketers need to know about -- some present immediate opportunities while others herald fundamental shifts in how people will come to consume media. I cover off on the basics of emerging media and new marketing in other sections of the presentation, so don't expect to see social media 101, widgets, gaming, personalization or brand content creation. Instead, this is the portion of my presentation where I give the audience a glimpse into the near future and take them on a guided tour of some next generation media properties (including some that won't launch until later this year.)
You may have already noticed that my "six trends" are really only "five" -- two are so closely related that they could be one. Let's not get technical. :-) Other than critiques of my shady math, I'd love to hear your thoughts.
Today's event has some added cool factor for me -- we're holding it offsite at the Helen Mills Theater. Seth Godin will be speaking here next month when he brings his Dip Tour to NYC. Yo Seth, Greg Verdino wuz here. ;-)
