If you'll be at the sold out Virtual Worlds 2007 conference this week, be sure to sit in on the panel I'm moderating at 11am on Thursday:
"Integrated Marketing - Merging Virtual Activities with Real World Activities. Never before have there been so many new outlets for marketing. Find out from leading experts how to create a virtual worlds presence that integrates with and complements your existing marketing activities."
My panelists include Joel Greenberg from the Electric Sheep Company, Randal Moss from American Cancer Society, Roger Holzberg from Disney, and Paul Hemp from the Harvard Business Review.
I'm psyched for what promises to be a great discussion among a group of gents who clearly know their way around the metaverse (check out those links above.) To get a sense of the ground we plan to cover, flip through the discussion guide right here.
Some of you have already let me know you'll be at the event. If you're going, be sure to introduce yourself. I look forward to meeting you.
But if you won't be at the event, never fear -- I've got you covered. Check back tomorrow night for photos and my first thoughts about the event, then again over the next few days for some signature Slo-Blog posts.
