Donnovan Andrews of Performance Bridge (no, that's not his headshot on the left) suggests three indispensible books for anyone just getting started in the advertising business: Ogilvy on Advertising, Malcom Gladwell's Blink and Frankenstein.
Why Frankenstein? Because it should serve to remind us that just because we can do something, it doesn't mean we should do it.
Or as I might say -- We can perpetuate interruption advertising models in new media channels. We can flog. We can ignore the cues people are giving us about when, where and how they'd like to engage our brands. But we shouldn't.
(Thanks to Donnovan for sharing this reading list today while we shared the podium at the Pacific Crest Digital Media and Entertainment Forum.)
