Today, I am off to Nielsen BuzzMetrics' clients-only CGM Summit 2006. The agenda is cram packed with sessions covering all aspects of Consumer Generated Media (CGM) including an overview of where we are today, why people do this stuff, where CGM is going in the future, and how exactly marketers can leverage and measure this powerful channel. Ironically, the confirmation email I received for the event includes this warning:
"Off The Record: the CGM Summit is off the record, so please no blogging, reporting, recording or broadcasting."
Hmmm... So how can you host an event about consumer generated media and not let your consumers, um, generate media?
