Are you heading to Austin for SXSW this year? Well, me too - just for one day, but I'll be speaking. So I hope you'll find time to squeeze me into your schedule.
I'll be taking part in the SXSW Interactive book reading series. I'm pretty sure I won't actually read from the book, but I'll spend 20 or so minutes talking about some microMARKETING topic or another then sign copies until by hand cramps. Bring your copy if you have one - or buy one onsite from the SXSW book store.
Here's just about everything you need to know:
When: Friday, March 11th at 2:00pm
Where: Austin Convention Center, Ballroom G
What: microMARKETING (of course)
Who: Me (and you - let's definitely include you)
Why: Fun book talk, sloppy sigs and lots o' South By goodness
How about New York (it's a suburb of Atlanta, for those that have never heard of it)? Hey c'mon people - don't we all live in a global village nowadays? Right...
Anyway, I'd like to announce three new free and open-to-all events on the microMARKETING tour.
MEET ME IN ATLANTA
First up, I'll be holding it down for two (count 'em, two) sessions during Social Media Atlanta on November 11th. At 11am I'll be delivering my keynote presentation, chatting with all y'all and signing books. So buy a copy and bring it with you when you attend. Be sure to register.
And if you're a New Yawka, be sure to join me at The Brooklyner round about 6pm on November 16th for a Mashable Meetup. I'll say a few words (as will Magnify.net big papa and fellow McGraw-Hill author Steve Rosenbaum), then hang out, sign books (buy 'em beforehand and bring 'em with you) and partay. All the cool kids will be there so be sure tosign up before it sells out.
On November 4th, I'll deliver the opening keynote at the AMA's virtual conference Cracking the Code: Advanced Social Media Strategies. It all happens online, so you won't need to leave your seat to get a full day's worth of social media goodness -- and it's FREE to attend. If you or your company have an AMA membership, you'll be able to do some virtual networking in the members lounge as well. Just like the real world only digitaller [sic].
For just $29 per person, you'll hear fantastic speeches from Coca-Cola's global director of interactive Michael Donnelly; you'll learn from Jason Sadler how his company, I Wear Your Shirt, uses one of the most micro marketing approaches I know of -- each client pays him to wear their logo t-shirt for just one day as he creates and shares lots of microcontent with his social graph -- to deliver real results. You'll hear my new conference keynote based on the book. And you'll glean lots o' insights during the closing panel, during which the guys behind three of my favorite stories in the book -- By Lauren Luke, Walmart Eleven Moms and B&H Photo-Video -- will talk about their firsthand experiences with micromarketing approaches.
In addition to great content and a couple of nice freebies (oh, and we'll feed you while you're there) this event promises great networking with other NY area marketers, a perfect chance to educate your whole team on social media and micromarketing, and a great way to impress your clients. Bring 'em all!
For the past couple of years, I've been at the South by Southwest Interactive conference for clients (Panasonic in 2009 and VeriSign in 2010). But this year, I'm going for me.
Well, that's the plan but I'll need your help to get there.
The good news is I'm not asking you to drive me in your second-hand Chevette. I'm just asking for your vote.
Here's the backstory: For those of you that don't already know this, each year, thousands of social media folks submit their ideas for sessions they'd like to present at SXSW for consideration by the organizers. The ones that make the first cut get posted to a panel picker where you (in the 2006 Time Magazine Person of the Year sense) vote on the ones you like best. The most popular sessions (this is crowdsourcing in action people, although let's be honest -- it's a popularity contest, right?) have a shot at making the agenda.
And here's the story itself: This year, I have a session based on microMARKETING up for your vote. Basically, I'll talk about the book (like I do at conferences since this is a, well you know, conference), maybe hand out some free copies, possibly take off my shirt, almost definitely snap a few pictures with the folks in the room. You can get more information HERE.
And here's the part you can play in that story: Well, first of all I'd love it if you could show your support and VOTE (thumbs up, please) for my session, even if you're not sure you'll have the opportunity to attend South By next year.
Second, if you'd really like to see my session happen please share the love. TWEET the link. SHARE it on Facebook. REBLOG this post. SPREAD the word.
Thanks for your help. And while you're feeling helpful, you might also feel like showing some love to my fellow Poweredistas. A bunch of us -- including Jaffe, Quigley, Maltoni, van der Meer, Strout -- are up for some stage time. Get all the details and links on Aaron Strout's blog-like-object and, as Aaron himself writes ,"Vote Early and Vote Often." (Actually I think you can only vote once per session but you know what he means.)
Maybe you're thinking about buying microMARKETING but want to get a better sense of what's between the covers first. Or maybe you just want a souvenir of my MarketingProfs webinar. In either case, you've come to the right post.
Here's the newest version of the presentation slides based on the book. Of course, this touches on only a few of the key themes and presents just a small handful of the case studies and stories I've crammed between the yellow covers - but it should be enough to whet your whistle. As always comments welcome.
Ann Handley and friends at MarketingProfs just crammed me into a last minute slot in their Social Media Summer Series of online seminars. I'll do 90 minutes on microMARKETING next Thursday (August 12th, 2010), and all you need is an internet connection and screen. Attendance is free for Profs Pro members but non-members can buy seats (so break out that corporate card and cram all your word buddies into a conference room at noon on Thursday.)
My colleague Jane Quigley called this morning to remind me (as if I needed reminding) that microMARKETING hits bookstore shelves in less than two months. This means that, right about now (funk soul brothers and sisters), the jacket is rolling off the printing press. A couple of weeks back, I got a look at the final cover art. It's not a whole lot different from the comp I've already shown here, but now it's all dressed up with blurbs. Here's a look at the updated front of the jacket:
With the writing process receding in the rear view mirror and the release date approaching fast, I've turned my attention to revving up the engine on the marketing machine. Here are just a few things I'm working on...
The book website is in the works and Powered has signed on a publicist to help with press.
I'm slated to debut my microMARKETING conference presentation at Brand ManageCamp in Las Vegas, am working on securing a couple more conference gigs, and am planning a few launch events to take place in September in New York. Look for parties, microMEETups and a half-day symposium featuring some great speakers (no - not just me; a couple of guys featured in the book) and more.
I'm looking to take the show on the road, both leading up to the launch and following it. So stay tuned for more details, as they become available. How?
I speak at a lot of events, but few stand out for me like Brand ManageCamp. I first spoke at BMC in 2007, and found it to be chock full of great people sharing thought provoking ideas from all corners of the marketing space. And I'm not just talking about the speakers (who were fantastic) but the attendees too.
In fact, I won't just present based on the book; you'll get the book -- the BMC team have graciously agreed to give copies of microMARKETING to all registered attendees. How cool is that?
Even cooler? If you're one of the first 100 people to register before June 15th, you'll get $500 off the ticket price and BMC will cover your airfare to and from Las Vegas (up to $400 value). The $500 early registration discount still stands if you buy your seat before July 1 but then you'll have to pay your way to sin city. The offer is great; the event will be mind opening; so what are you waiting for?
I would really like to encourage you to attend this hot hot hot show. I trust you'll more than get your money's worth, I'll sign your book (don't let that deter you) and I'd really love to see you there.