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Greg Verdino is a futurist, marketer and recognized expert on emerging trends who helps audiences understand not only what technological and cultural changes will have the biggest impact on their businesses, but also provides them with a clear course of action for embracing these changes to beat the competition to the future.
He is a popular speaker who delivers high energy, thought provoking (and some may even say challenging) presentations loaded with actionable insights and practical ideas that any business person can use to get more done, improve effectiveness and excel in today's chaotic business environment.
But Greg isn't all talk -- he is a proven executive who leads the strategy practice at the world's largest social media agency, a serial innovator who has built a prominent personal brand through the use of social media, and a new media guinea pig who delivers real world lessons based on his personal experiences.
Greg currently offers the following 60-minute programs as Keynote Speeches. He may also be available to moderate or participate in panel discussions, or to create a custom keynote program that meets your event needs.
Get Big Results by Thinking and Acting Small
Every day the world sees more than 1 million new blog posts, tens-of-millions of tweets, hundreds-of-millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Microcontent is fast becoming a dominant force in media, we live in an age of information overload, and consumer attention is the scarcest commodity of all. If you’re a marketer and hope to earn even a thin slice of that attention, your job has never been tougher than it is today.
How do you thread your messages through, literally, billions upon billions of bite-sized information snapshots to reach the right people? One thing’s for sure: you’re not going to succeed using traditional mass approaches. Instead the next big thing (and the key to new marketing success) is actually very small – in fact, it’s so small it’s micro. Greg Verdino’s thoroughly modern take on micromarketing – literally marketing to microcultures through microcontent means – will empower you to rethink, retool and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. But you’ll need to start thinking and acting small if you want to succeed.
In his presentation, Greg Verdino will draw upon the key themes presented in his book microMARKETING: Get Big Results by Thinking and Acting Small, to help you understand why the Web is getting “smaller” every day; what this means for your business; and how to create a strategy that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys. Through a series of real world examples gleaned from work by the world’s biggest brands and the web’s scrappiest start-ups, Greg will provide answers to some of today’s toughest marketing questions:
- How do I earn the attention of the right influencers and my core customers?
- Can I really build my brand one blog post, one video clip, or even one tweet at a time?
- How to I achieve massive scale in an age when mainstream media is losing ground to consumer content creators and peer-to-peer distribution?
- How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter?
When one door closes, another opens. Mass marketing may no longer a viable marketing strategy but micromarketing will empower you to resonate with consumers in compelling new ways, and enable you to achieve the big results that no longer seem possible with traditional approaches.
Greg has spoken at dozens of conferences, trade shows, webinars and corporate meetings on the topics of business, change, marketing, innovation, trends and technology. His past appearances have included the following:
- ABC Radio Networks
- American Express
- American Marketing Association
- Brand ManageCamp
- Business Smart Tools
- Campbell's Soup
- Cisco Systems
- Digital Hollywood
- Direct Marketing Association
- Entercom Communications
- Forrester Research
- GE Commercial Finance
- General Motors
- Hershey Parks & Resorts
- Interactive Advertising Bureau
- Intercontinental Hotel Group
- L'Oreal Paris
- National Association of Broadcasters
- Northwestern University Medill School
- OMMA Hollywood
- Pacific Crest
- Paul Kagan & Associates
- PRNews Digital
- PSFK New York Conference
- Prudential Douglas Elliman
- Radio Advertising Bureau
- SXSW Interactive
- THIRDWAY Brand Trainers
"Greg Verdino is exactly what you look for in a speaker. Scary smart yet humble. Relaxed yet completely prepared. Authoritative yet funny and accessible. Greg knows everything there is to know about new media and the future of marketing, and did a fantastic job of delivering interesting, meaningful and, most importantly, actionable information to an already well informed audience."
- CEO & President, ManageCamp, Inc.
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"Few speakers energize people in a way that makes them want to take action. You were one of those speakers."
- Senior Manager of Software Product Marketing, Halliburton
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"Thre are lots of people who can talk about what's 'cool' and what's 'new,' but Greg goes beyond the hype and gives you the nitty-gritty on what it means to you and your business. He's smart, funny (and fun), easy to work with and (most importantly for those of us who plan events) he delivers on his promise. Actually, don't hire him. Because I'd rather keep him as my own secret ringer."
- Chief Content Officer, MarketingProfs