Greg Verdino

Quigley, Havens & Verdino get social (podcast)

Yesterday, Jane Quigley and I spent some time chatting with John C. Havens about everything from mobile social software and charitable causes to SXSW coolness and Adam Broitman (it was mostly John talking about Broitman, but still...)  That conversation aired live on Blog Talk Radio, courtesy of PepsiCo, and you can listen to it on-demand whenever you have the time.

[I've removed the BTR embedded player because it auto-plays but the show is at your fingers with just one click.]

Look, listen and learn

Just a quick post to point you to the podcasts -- one video, one audio -- recorded at a couple of my recent speaking engagements.  Combined, they're loaded with great insights about digital and virtual marketing from key executives at Avenue A/Razorfish, Microsoft, Operative, Tacoda, American Cancer Society, Disney, Harvard Business Review and The Electric Sheep Company.  Click through and check them out.

Watch here. First up, you can see the video highlights from last week's NextNY "community conversation" on the future of advertising, courtesy of the gang at video and podcast production house For Your Imagination.

Listen here. Second, I somehow just came across the audio podcast from my Virtual Worlds 2007 panel on integrating real world and metaverse marketing activities, courtesy of the RezNation/SecondCast crew.

Guest on The Marketing Edge podcast

I'm Albert Maruggi's guest on this week's episode of The Marketing Edge podcast.  Have a listen -- it runs only 15 minutes or so and it's chock full of social media goodness.

We discuss: Every company needs to have a deliberate social media strategy. Social media channels — blogs, podcasts, and all the other next big-thing things — are not to be treated as one-off pilot projects. They should be considered as part of a holistic approach, one that seeks first to understand how the individuals that make up a company’s market are using the new media and then to understand what benefits can be reaped by the company from using some or all of them.

Plus: What's the benefit of live blogging?  Is scale relevant anymore?  What ever happened to the silver bullet?  And should we even be looking for the next "big" thing?

If you like what you hear, be sure to check out past episodes or subscribe to the series.  Albert and I are also speaking at next week's Business Smart Tools conference.

Co-hosting Jaffe's Across The Sound #77

I'm co-hosting this week's episode of Joseph Jaffe's Across The Sound podcast.  Jaffe and I have a lively discussion about new marketing, the accountability of CMOs, social media as a strategic component of any marketing campaign and why jetBlue, AOL and mainstream media are losers (but DraftFCB and Nikon aren't.) 

Recorded on Sunday morning while I stared wistfully out my window at the breaking St. Augustine Beach surf and wondered why I agreed to tape a podcast during my vacation, this is a rockin' hour-long new marketing tour de force (if I don't say so myself.)

Listen now

Leave your kudos here, your complaints at Jaffe's crib :-)

Armano / Verdino geek talk 1.0

I'm convinced that being in two major Midwestern cities in one day (Detroit this morning, Chicago now) can warp the mind.  If you need proof, I present the inaugural Armano / Verdino podcast.  This is the podcast I promised a few days ago, before I set out on the road. 

The set up: stick me in a room with colleague and blogger David Armano, provide beer and some low-rent audio gear, and this is what you get. 

The result: free-ranging off-the-cuff talk about everything from life in the advertising game, the emergence of the empowered consumer, social media and the scoop on marketing's latest darling Second Life.

The picture? I've already explained the beer, but why am I standing in front of the Digitas logo, reading Joe Jaffe's book? I don't know.  What I do know is that it pays to be the guy behind the camera (David) instead of the guy in front of the camera (me...)

This is quite possibly the world's longest podcast, clocking in at just over half-an-hour (mostly because I don't know when to stop talking and David doesn't know how to start editing) - so if you're interested to hear what happens when you mix beer and marketing, grab a comfy seat and lend an ear.

powered by ODEO