Greg Verdino helps marketing leaders embrace and inspire change, drive organizational transformation, and formulate bold strategies for transformational growth.
Greg has advised 49 of the Fortune 500; served in stop marketing positions at more than a half-dozen scrappy technology and digital media start-ups; and has launched digital first products, lines of business, and divisions from within traditional companies. During that time, Greg worked as a pioneer in the shift toward digital advertising, as an early evangelist for internet radio and online video (more than a decade ago), and as a leading innovator in social media strategy. He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and apply his knowledge of the marketplace to solve presssing client challenges. His clients benefit from the expertise he has amassed over the course of a 20+ year career as an advertising, marketing, sales and general management practitioner.
He is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to the book Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career Greg has served as a go-to expert on marketing, innovation, strategy, and social business for a wide range of mainstream media outlets including Advertising Age, Adweek, Bloomberg BusinessWeek, CNN, Cablevision News12, Fox News Channel, the New York Times, Newsday, OMMA, and the Toronto Globe & Mail. For five years, Greg wrote a popular and influential blog on marketing and media innovation (the archives of which can be found at gregverdino.typepad.com) before moving his thought leadership activities to the new blog on this site.
Greg is also a popular business speaker who has given speeches, led panel discussions and presented webinars at dozens of corporate and association events thoughout North America, in Latin America, Europe, Asia and Africa, and online. Past appearances have included Advertising Week NYC, Brand ManageCamp, Custom Content Conference, DM Days New York, ExpoMarketing (Bogota, Colombia), Inbound Marketing Summit, Marketing Trends Expo (Panama City, Panama), MarketingProfs B2B Summit, OMMA Social, PSFK New York, Social Media Week NY and many others.
Prior to founding VERDINO LLC, Greg was head of strategy at Dachis Group, where he worked with BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle, and others. He joined Dachis Group through its acquisition of social agency Powered; and Powered through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was a principal. He has also served in media, marketing, sales and general management roles at Digitas, ROO.tv (now KIT Digital), Akamai, Arbitron, Wunderman, and Saatchi & Saatchi, among others.
He lives on Long Island in a 19th century house, with his 20th century wife, and 21st century daughter.