About Greg

Equal parts marketer and futurist, Greg Verdino is a recognized expert on marketing innovation, emerging media and Web 2.0. He works as Chief Strategy Officer at crayon, a strategic advisory group that helps companies 'join the conversation' through the power of community, dialogue and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.com, one of the web’s most influential marketing blogs.

Greg is currently working on his first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small, due from McGraw-Hill in summer 2010.

In his leadership role at crayon, Greg leverages nearly 20 years of experience in online media, advertising, marketing and technology to head the company’s strategic advisory and conversational marketing practices. He provides crayon’s clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers in meaningful dialogue and tap into the power of new marketing approaches that offer bold alternatives to traditional advertising.

Prior to joining crayon, Greg was VP/Director of Emerging Channels at Digitas, where he and his team advised clients such as American Express, AT&T Wireless and GM on creating compelling brand experiences through emerging platforms such as digital video, mobile, social media, gaming and virtual worlds.

Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts of convergence on traditional media channels.  Greg has also held strategic marketing and sales positions at Akamai Technologies, Loudeye, Globix Corporation and ROO Online Broadcast Network. Greg began his career as an advertising executive at Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois. 

In addition to blogging, Greg has written for MediaPost’s OMMA magazine, iMedia Connection and MarketingProfs.com. He has been profiled in and quoted by a wide variety of business and news media including Advertising Age, Adweek, BusinessWeek, Forbes, New York Times, Newsday and the Wall Street Journal. 

Greg is a highly sought after speaker who has given speeches, led panel discussions and presented webinars at dozens of corporate and association events over the past ten years. His recent appearances include Advertising Week NYC, Brand ManageCamp, DM Days New York, Inbound Marketing Summit, MarketingProfs B2B Summit, OMMA  Social, Virtual Worlds 2008 and many others.