So you'll want to listen to this week's episode of the Marketing Over Coffee podcast. Host John Wall spent the full episode chit chatting with me about my book microMARKETING: Get Big Results by Thinking and Acting Small. In just over 30 minutes, I talk about 7 shifts every marketer must understand to succeed in social media, share my thoughts on how a big company like Samsung and a cool chick like Natasha Wescoat have used micromarketing approaches (even if they didn't know it at the time) to rock the web, the problem with big agencies, and the Dachis Group acquisition of Powered.
P.S. Not into audio? Or even if you are - be sure to check out my written conversation with Ann Handley for American Express OPEN Forum.