With the book in stores everywhere -- well, almost everywhere (I think the release date in Europe may be later and I'll be damned if I can find a copy in airport bookstores, but in addition to being on shelves at the major chains you can also get a handy-dandy e-version for your Kindle, Nook or Sony eReader) -- my attention turns from writing the book to getting other people to write about the book.
Over the past couple of weeks I've been pimping lovable links on Twitter and to the Facebook fans, but thought now might be a good time for a good ol' link love round-up. Check out some of the posts the good people have been kind enough to write over the past couple of weeks.
Follow The Lead: The ZoomInfo B2B Sales & Marketing Blog
Zoom Info's resident blogger, Matthew Schwartz, took a look at some of the concepts in microMARKETING - specifically, the opportunities tha lie in content creation and curation - through a B2B sales lens.
jacoBLOG: Everybody Has An Audience
Radio consultant Fred Jacobs wrote about another key theme - the notion that the people formerly known as the audience now have audiences of their own - and reflected on what this means for broadcast media professionals.
Dan Schawbel's Personal Branding Blog
Dan asked me a few questions about the book and how it pertains to personal branding, among other things.
Three Questions with MarketingProfs
The lovely, vivacious and wicked smaaht Ann Handley fired off three questions - and I fired back three answers - about the book, leading up to last week's Summer Social webinar.
The First Batch o' Blog Reviews
If you haven't seem 'em, check em out... My colleague Valeria Maltoni (aka Conversation Agent), former colleague Jon Burg, Rayna Fagan (aka @RaynaNYC, who won 1 of 10 freebies) and Reg Nordman were all kind enough to post early reviews. And kind enough to say they liked the book. To which I say: thanks guys. I like you too!
