My colleague Jane Quigley called this morning to remind me (as if I needed reminding) that microMARKETING hits bookstore shelves in less than two months. This means that, right about now (funk soul brothers and sisters), the jacket is rolling off the printing press. A couple of weeks back, I got a look at the final cover art. It's not a whole lot different from the comp I've already shown here, but now it's all dressed up with blurbs. Here's a look at the updated front of the jacket:
With the writing process receding in the rear view mirror and the release date approaching fast, I've turned my attention to revving up the engine on the marketing machine. Here are just a few things I'm working on...
The book website is in the works and Powered has signed on a publicist to help with press.
I'm slated to debut my microMARKETING conference presentation at Brand ManageCamp in Las Vegas, am working on securing a couple more conference gigs, and am planning a few launch events to take place in September in New York. Look for parties, microMEETups and a half-day symposium featuring some great speakers (no - not just me; a couple of guys featured in the book) and more.
I'm looking to take the show on the road, both leading up to the launch and following it. So stay tuned for more details, as they become available. How?
If you don't already subscribe to this blog, now might be a good time. For up-to-the-minute news, advanced notice about events and other "friends only" content and the opportunity to connect with other readers, you might also want to follow @micromktg on Twitter and like my Facebook Page.