No seriously, what is it? I'm not even being snarky (for a change.) If you're a custom publisher who still butters your bread with print magazines, this whole social media thing should give you pause. You really do need to think about what the word content means today -- it might still be an 80-page book on glossy stock, churned out of a printing plant in suburban New Jersey. But it for certain is also an 80-character Tweet or 80-second video from your most ardent fan or vitriolic detractor.
I know I'm probably preaching to the converted here, but this morning I was preaching to a whole new crowd...
So... I'm coming atcha from Nashville, where I spoke this morning at the 2010 Custom Content Conference. My presentation -- dubbed What Is Content? -- debuted some of the ideas and even a couple of the stories included in microMARKETING. This was probably one of my more nerve-wracking presentations -- it was mostly new material, the slides didn't really come together and start to flow until about midnight last night and, even then, it's all a bit stream of conscious and I never got around to summing up the key takeaways (oops.) But I think it turned out aiiight.
As usual, now that the talk is done I want to share my slides here. And as usual, they sure are purty but might not make a whole lot of sense without the words that accompany the pictures (especially if you aren't familiar with the examples I included - all the more reason to pre-order the book... wink... wink...)
That said, thanks to a handful of Twitterers in the room you can get a decent sense of the points that resonated with the audience by searching Twitter for #ccc @gregverdino (or just click the search term and I'll send you straight to the results.)
Feedback welcome, as always.