As the new year kicks into gear, my speaking calendar is already starting to fill up. Here are the details on my first two 2010 speaking engagements - a February panel appearance at the Engage! Expo in NYC and a March presentation at Custom Content Conference 2010 in Nashville.
Hope to see some of you in the audiences. Read on to learn more...
On February 17th I'm speaking at the Engage! Expo in New York City. This year's Engage! (the conference that grew out of the old Virtual Worlds event series) is co-located with the 2010 Toy Fair, and will have a big focus on toy marketing, youth marketing and marketing to parents. I'll be playing the role of "token dad" on a panel that will include Maria Bailey from BSM Media, Natalie Hornsby from Cepia LLC (Zhu Zhu
Pets)
and Katja Presnal from Collective Bias. Katja is a former Walmart
Elevenmom and I had the pleasure of connecting with her while I was
doing some research for microMARKETING, so I'm looking forward to
meeting her in person next month.
The panel details are:
Mommy Bloggers, Twitterers and Kids: Meet the New Influencers
February 17 at 2:30pm (60 minutes)
Mommy bloggers, DigiDads, Twitterers, forum posters, and kids themselves. They all contribute to your product's branding. And unlike TV, print, or direct in-store messaging, they fall outside your range of control. But there are ways to court the new influencers and turn them into brand sirens and evangelizers. This session will introduce you to the new landscape of peer-to-peer marketing that is actively taking place on blogs, microblogs and social networks: who are the new influencers, how do you reach them, and how do you control what they say about your product? Understand 360 degree marketing in the digital age and find out how to tame the new recommendation engines.
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In March, I'm heading to Nashville, TN (it'll be my first visit to Music City) to present at the Custom Publishing Council's Custom Content Conference. The event takes place from March 24-26 at the super-cool-looking Hutton Hotel and looks like it's going to rock twang.
This one is a keynote-style solo slot and I'm excited about it because this presentation will be the first time I preview some of the ideas from microMARKETING. In keeping with the event's theme, I plan to focus specifically on the microcontent revolution, how it has changed everything from production to distribution, and what all of this means for marketers and publishers.
Even if you think content and custom media aren't your thing (think again actually: content marketing is one of the hottest inbound marketing approaches around) I can say for sure that this event generally draws a nice crowd of blue chip marketers - so don't think you need to be a custom publishing pro to get value from the sessions.
Get the details about the event and register to attend on the CCC site.
