Meet Tim Goggin. He's a single 32-year old entrepreneur who is (if you believe his pitch) the "most interesting man in San Diego." He's also pretty frustrated with the tried-and-true dating scene and thinks social media may be good for more than just a poke.
A couple of months ago, Tim created a mock-infomercial and posted it to YouTube, in hopes of attracting the woman of his dreams to a site where she might claim her "free date." Now, I'm not all that interested in single guys in San Diego but I am interested in some of the creative, low cost ways individuals--and by association companies--can use social media and new marketing techniques to accomplish their objectives.
This is classic content marketing (not to mention micromarketing) and it will be interesting to see if it delivers. As I write this, Tim's video has amassed more than 30,000 YouTube views and has landed Tim a handful of mainstream media hits.
But is it bringing the girls? Maybe. As Tim told me in an email late last month, "Results have been pretty good. I've been on a few dates. Still haven't met the right woman but I expect to soon."
As for everyone else, I'd love to hear your thoughts.
Is this savvy social marketing or just a desperate ploy (note that according to Tim he is absolutely serious about this)? How might you use a similar approach to entice potential customers to get to know your brand?