Tomorrow morning I hop a plane to Las Vegas where, on Saturday afternoon, I'll be speaking at Blog World & New Media Expo. In my session -- From Skeptic to Advocate: Making the Business Case for Social Media -- I'll take a practical look at a variety of different ways to get a reluctant client or boss to say "yes" to social media. No theory here -- the entire presentation is based on personal observations and real approaches that I've used to get potential clients over the hump and on the road to social media greatness.
From Skeptic to Advocate is a "Lightning Round" presentation and the format is kinda unique: I'll present solo for 30 minutes in a room and then move to a table on the Exhibit Hall floor for an interactive "Ask the Expert" Q&A session with anyone who wants to pick my brain (presumably about my presentation topic, but I'll be happy to discuss pretty much anything related to social media, marketing or haberdashery.)
The details, for those of you interested in attending:
Lightning Round Presentation:
Saturday, October 17, 2009
12:45 - 1:15 pm
Ask the Expert Roundtable Q&A:
Following the presentation
2:00 - 2:30 pm
Look for the assigned table on the LVCC Exhibit Hall floor
As I generally do before speaking at a conference, I thought I'd preview my slides right here. You'll note that they're pretty bare bones -- an intro, a few provocative statements, some iconic images, and that's about it. The real meat is in the voice over and -- more importantly -- I hope we'll spend most of the 30 minutes allotted for presentation having a discussion about the topic instead.
Although I'll be in Vegas for several days, I will only be at Blog World for my speaking slot -- I'm happy to catch up with anyone who is interested in meeting during that time, but don't expect to see me walking the trade show floor or raging at the parties. So if you'd like to say hey you'll want to catch my session. This isn't a ploy to fill the room (although I've got nothing against full rooms) -- I'm just mixing business and pleasure and plan to use the rest of the trip for a li'l bit o' r&r.