The days, nights and weekends have been super-busy for those of us working at crayon -- just one of several reasons you've seen fewer scintillating blog posts than you've come to expect 'round these parts. So in this post, I'll kill two birds with one stone and tell you about a cool new program we just launched for Panasonic that we've dubbed LiHD Insider.
But first a little background...
I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program. If there are common threads running through the work we've done with Panasonic they are as follows:
- Demonstration Beats Communication Every Time: Put products directly into the hands of real families as a means of demonstrating just how much impact new Panasonic HD technologies can have on how real people spend their time and make memories, but also to gain better insights into what consumers want and how they use consumer electronics in their everyday lives.
- A Brand Can Serve as a Catalyst to Bring Together Likeminded People: This is what the LiHD community is all about -- connecting people to people around a passion point and giving them access to information, inspiration and ideas to fuel that passion.
- A Program that is Inherently Social Should Engage Consumers Directly Through Social Marketing: Whether you're a member of the Living in HD community or not, you can also find LiHD, its people and its content throughout the social web in places like Twitter, Facebook and YouTube. Blogger outreach and influencer/enthusiast engagement have been standard operating procedure since we started working with Panasonic way back in early 2008.
And so these three threads tie together in our latest promotion: a contest to find the next LiHD Insider.
Who and what is an LiHD Insider, you ask? An LiHD Insider is a content creator and social media maven -- someone who blogs, vlogs or podcasts and loves to connect with interesting people online -- who'd like a chance to get a full suite of Panasonic HD gear and a peek at the newest coolest products before they're available to the general public. You'll also get a Lumix G1 (I love my G1) to give away to one member of your own audience so he or she can get a taste of the HD life too. Nice...
If you fit the bill (and I'm sure some of you do), you can visit LiHD to get all the details and enter the contest -- but why not take a few moments to hear all about it straight from the horse's mouth. Or at least straight from the mouth of a guy standing in front of a huge photo of a horse: one of our current LiHD Insiders, the popular video blogger Steve Garfield.
[Click through for the video if you can't see it in your email or feed reader.]
So LiHD Insider isn't just a great way to find out what it's like to live in HD; it's also your chance to take your content creation to the next level. Sound cool? Then you should enter to win -- it's easy to do, but you'll need to get your application in before October 6th.
