I feel like it has been a while since I've written a nice, meaty blog post here -- but I've been tweeting and posting regularly at Verdino Bytes. As a reader, you know that my posts focus mostly on the future of marketing or, at least, the present with one eye trained on the horizon. So tonight, I laughed when I realized that three of my most recent Bytes dug deep into the past of media, marketing and branding.
I thought I would share the links here -- hope you enjoy the posts. I think they're kinda fun and, of course, you need to know where you've come from to truly understand where you're going.
Evolution vs Consistency presents the work of an anonymous snarkster who recently contrasted the frequent changes to Pepsi's logo over the years vs. the consistency of the Coke logo since the 1800's.The graphic shown here is edited down from the original. Check it.
The DVR's Grandfather hammers home the point that clutter and the consumer's desire to avoid advertising are hardly new. This post presents a 1930s ad for a device that allows users to skip radio advertising, automatically re-tuning the station to music or other interesting content. Well worth reading the copy...
Delicious Ad Geek Goodness for Breakfast looks at a batch of original package design art -- illustrated by hand or mocked up with good old cut-and-paste -- for Post cereal boxes (including some for cereals that evidently didn't make the grade: Digits anyone?) Here are just a few:
