Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum. This post isn't really about my speaking engagement per se, although I should mention that there's still time to register if you're interested in attending a great, no-nonsense event.
What this post really is about though is no-nonsense. My session asks the question, "What will social media do for my business?" and we'll offer answers not from the usual gaggle of consultants, agency social media gurus or platform vendors (you've been to that panel a few too many times, I'd suspect) but directly from three client-side marketers who are deploying social programs for their companies today.
Even if you can't be at the event, I thought you might be interested in some of the tips and advice the panelists will share. Take a gander at a hand-out we prepared, bringing together 15 practical points from three seasoned marketers -- Aneta Hall at Pitney Bowes, Donna Tocci at Ingersoll Rand and Monique Trulson at Hello Direct.
[Feed and email readers may need to click through to see the embedded slide show. Or you can view it directly on Slideshare.]
Now, I suspect some of you have great tips to share as well. So chime in (especially if you're a client-side marketer) -- what does social media do for your business?
