Regular readers know that I've sometimes criticized companies for dressing up their marketing plan with a superficial layer of social media without first understanding how the very same tools and technologies, when applied inside their own organizations, can have truly transformational impact.
"Don’t forget that social media is not limited to your customers and external stakeholders. Through Enterprise 2.0 tools including wikis, blogs, instant messaging, internal social networks and microblogging apps, social media can help improve your employee communications and help them collaborate with one another regardless of office location, business unit association or position on the corporate ladder. At my workplace we are exploring several social media applications to help us share information in real time and be more productive which, in today’s economic environment, is no longer an option, but a requirement."
Smart advice -- and even smarter actions for a corporate giant like Pitney Bowes. This is just one of five insights Aneta offers, so give her post a read if you want to get her take on how any company can tap into social to listen, learn, love and live.
Aneta is one of the panelists participating in my "What Will Social Media Do For My Business?" session at the MarketingProfs Business-to-Business Forum on June 9th. We'll be tackling this question with a clear focus on what social means to marketers working in the B2B sector specifically, and delivering straight talk from actual client-side marketers who are doing social today.
If this sounds interesting, there's still time to register. Use this link to register and receive a $200 speaker's guest discount.
[Image: Rob Howe]