30 ways to Live in HD (and get free Panasonic gear)

At crayon, we've been doing lots of great work for our client Panasonic, all to support their Living In HD initiative.  I first wrote about LiHD in January, immediately after returning from the Consumer Electronics Show.  Here's some of what I wrote:

Over the course of the past year and a half, Panasonic has been driving a key initiative called Living in High Definition.  They have been selecting real families from across the United States and equipping them with a full suite of HD products.  Why?  To demonstrate just how much impact new Panasonic technologies really do have on how families spend their time and make memories, but also (and perhaps more importantly) to gain better insights into what real people want and how they use it once they have it.  We've been working with Panasonic to evolve the Living in HD program and the families involved with it into the seeds of an online community focused around digital consumer lifestyles.

Well, the LiHD community is now up and in full swing, with new members joining, connecting and sharing content every day.  You should check it out and join.  Once you're there, you'll not only meet plenty of interesting people; you'll also find lots of useful video content -- from a bi-monthly podcast to dozens of how-to tips to an ongoing series of clips from the LiHD Answerman, Panasonic's own HD expert who answers real questions from the community about everything from how to buy the right gear to how to get the most out of the gear you own.  It's a pretty rich program with lots to offer everyone from HD novices to prosumer content creators.  I hope you'll take a few minutes to check it out. While you're at it, why not follow our community leader on Twitter, become an LiHD fan on Facebook and subscribe to the LiHD and Answerman YouTube channels.

But as excited as I am about all the work we've done (and are doing) to bring Living In HD to life, the real purpose of this post is to tell you about a cool new sweepstakes we're running to drive community participation.

We call it the 30x30 Product Giveaway because Panasonic is giving away one camera per day for each of the 30 days in May.  That's 30 cameras over 30 days to 30 lucky members of the LiHD community. 

It's a fantastic incentive to get involved with Living In HD plus a great chance to win a new digital still camera or HD camcorder.  No purchase is necessary of course, but you do need to be a member of the community to win.

Here's all you need to do:

• Become a member of the Living In HD community
• Register for the 30x30 sweepstakes (you only need to register once to be eligible for all 30 chances, and you get to choose which of three great cameras you'd like to receive if you win)
• Check back every day to see who's taking home a new cam

So what are you waiting for?  Go register to win.  The month is already underway so the sooner you register, the more chances you'll have to win.

And of course I'd love to hear your feedback on the program.  Thanks. :-)