Obama's marketing man spits the truth

As regular readers may recall, I spoke at the American Marketing Association's Mplanet conference.  One of the event's keynoters was Larry Grisolano, a senior member of the marketing team for Barack Obama's presidential campaign.  Given that lots of industry publications and pundits have lauded the Obama campaign as the marketing story of the year, I thought you might be interested in taking a look at the AMA's lengthy video interview with Larry in which he talks about how Team Obama leveraged new marketing channels and engaged young voters, and then goes on to answer some questions submitted by a handful of bloggers. 

AMA Mplanet 2009 - Interview with Larry Grisolano from AMA Mplanet 2009 on Vimeo.

[Feed and email readers, click through to watch the video.]