Today is the first day of CES, but yesterday was a solid twenty four hours of travel, check-in, prep work and Panasonic. I've captured it all with my Lumix G1 (courtesy of Panasonic) and the photos are on Flickr.
For our first official task, Jaffe and I joined two of our guest content creators -- Chris Brogan and Steve Garfield -- at the Panasonic press conference, where our client talked about their latest initiatives and products.
I'll blog about some of their shinier objects over the next couple of days, as I get a chance to take a closer look at them in the booth. But if the press conference presentations are any indicator, the folks at Panasonic have a lot of really cool stuff hitting the market in the next year or two. (Yeah yeah yeah - I know Panasonic's a crayon client so what else would I say? But really, this stuff looks very cool.)
Here's a taste... Steve G. captured the unveiling of Panasonic's thinnest Viera HDTV flat screen. How thin is it? One third of an inch. That's about as thin as iPhone or (as you'll see in the video) Jaffe's index finger.
[Feedies and emailies, click through to watch.]
After the press event, we headed back to the Planet Hollywood Resort and joined the rest of our guest content creators, some Panasonic executives and one of Panasonic's Living in HD Families for a private dinner (including a six year old's birthday party - you probably don't see that too often at tech conferences.)
We talked, learned, laughed, shot lots of video (I'll upload the best clips once I've had a chance to edit them into something watchable) and topped off the night by equipping our guests with a stack of cameras that they can use to document their own CES experiences.
As I've blogged before, this is all part of a program we've coordinated to help Panasonic engage with social media influencers, provide them with a great way to experience Panasonic and their products first hand, and to let them share what they've learned with their own communities.
Stay tuned for more CES coverage over the next couple of days. And for those of you who are attending CES, please be sure to join us in the Panasonic booth tonight at 6:30 for a sponsored cocktail party. Get the details and let us know if you're coming.