I'm happy to announce that I'll be taking the MarketingProfs "virtual stage" on January 22nd, presenting a 90 minute online seminar about conversational marketing. This web event is free for MProfs Premium Plus members and $129 for everyone else.
You can learn more and register at MarketingProfs. I hope you can join me.
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Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off Tactics
Where: Online
When: January 22nd, 2009 @ 12 noon EST (90 minutes)
When it comes to social media, you may have tried one of everything — a blog, a Facebook Fan Page, a widget, an App, a Twitter account, the list goes on — without gaining any insight into whether or not any of them delivered real results. Or perhaps you’re so confused by (or frightened of) social media that you haven’t tried anything at all. In either case, now is the time to polish your act and develop some "social graces."
This seminar goes beyond the tried-and-true conversational marketing platitudes (be authentic, be transparent, the consumer is in control — really now?) and looks past the ever-changing menu of today’s "hot" Web 2.0 properties (how many of those will be around come year-end?) to provide a clear vision of how companies can leverage sweeping change and must-know trends to propel their digital marketing plans into the future.
That probably sounds like a tall order, and it is. It may sound too abstract, too conceptual, too hard to put into practice. It isn’t. Each insight, approach and concept will be illustrated with real examples of companies that have succeeded and — just importantly — companies that have failed. At the end of 90 minutes you will leave with a set of innovative approaches, a stack of specific ideas that you can implement right away, and a much better sense of how to make conversational marketing work for your business.
You Will Learn
- New ways to think about the role social media and conversation can, should and will play in your overall marketing mix.
- Key concepts that help simplify this whole social media thing in terms that even your CEO can understand.
- Why the social tools and platforms you choose are less relevant than the people you engage and the way your company "behaves."
- Why you need to ditch "old marketing" approaches when connecting with consumers through social channels.
- How to move beyond just the "what" and truly understand the "why" and "how" that can take your social media activities from me-too tactics to key components of your marketing advantage.
Who Should Attend
- Anyone who is responsible for their company’s social media marketing efforts or would like to learn more about how other companies are using social media and conversational marketing approaches to deliver business results.
- Marketing, PR and customer support professionals; senior executives and any company stakeholder who wants to gain a better understanding of what differentiates social media success and failure.
- This webinar focuses primarily on strategic approaches and next-level concepts. A familiarity with basic social media concepts and common social media tools is helpful, but not necessary – we will start with a basic primer before delving into the heart of the program.
