Download my free marketing eBook or read-on for more information.
A month ago I wrote about my blog's second birthday and pointed to 24 "signature" posts spanning the previous 24 months. I also mentioned that I was thinking of compiling those same posts into an eBook because, let's face facts, clicking through on link after link to read what amounts to 50 printed pages of content can be tiresome for all but the most ravenous blog-o-monsters. Besides, not everyone reads blogs -- and only a small subset who do actually read this one. So a handy-dandy eBook is a great way to share some hopefully good (but at a minimum, interesting) ideas with friends, colleagues, clients and grandparents.
Enter "4 & 20 Blog Posts". It's a marketing and social media eBook. And it's a blog retrospective that presents 24 posts that I feel best represent my blog's key themes, my perennial favorite topics (and pet peeves) and maybe even a unique perspective or two. If you're new 'round these parts, "4 & 20" will give you a sense for what I'm all about. But even longtime readers are bound to rediscover some posts they might have skimmed over or missed altogether. Even though some of the posts are almost two years old, I think many of my points stand the test of time and make for interesting reading even today.
If you like what you see, I hope you'll spread the word, share your copy (or, even better, point your colleagues here to download their own) and print out copies for your favorite CMOs.