Greg Verdino: The advertising over/under

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The advertising over/under

Just a quick thought-starter for the day: Is traditional advertising the only thing that is both totally overwhelming and tragically underwhelming at the same time?

October 07, 2008 in Advertising, Marketing, Media | Permalink

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Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

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