The time has flown -- and while two years seems like no time at all, I know that it translates into something like 1,100 internet years. So I thought that this might be a good time to offer up a retrospective of posts from the past 24 months. It's a great way for new readers to get a sense of the things that have held my interest over the past couple of years -- and a good way for long time readers to relive the glory that is me (that last bit is written with more than a hint of sarcasm, of course.)
For me, it has been interesting to look back at everything I've written here and find that -- although the specific details, companies and pet peeves may have changed -- my overall themes have remained the same. Depending on your point of view, that either means that I'm consistent or that I've fallen into a rut. You can decide for yourself.
Anyway, thanks to everyone who has stuck by me, remained a reader, linked to me when I've written something noteworthy, and spread the word to their friends and colleagues. I appreciate it. I really, really do.
And so, without further ado, here are 24 posts from the past 24 months -- charting the course from my blog's humble beginnings to it's just as humble present. Let me know what still resonates, what you think is a load of crap and if there are other posts you've enjoyed as well.
- Let's define the word "pull"
- Does your ad agency advertise?
- Be the content
- Are you at war with your customers?
- The social media disconnect
- Do you make your customers uncomfortable?
- Get off the scale
- Are you a giver? Probably not.
- Social media: how much is too much?
- What did you expect?
- Frank Zappa school of marketing
- A t-shirt is like social media because...
- How are television ads like SUVs?
- Britney Spears school of marketing
- The 7 strands of "blog dna"
- Black Eyed Peas school of marketing
- Beyond knowledge: head in the cloud
- Tweet or change the world. Pick one.
- The 'you test' for social media agencies
- Twitter, shunning, Siberia and solitary confinement
- Hate to tell you, but Web 1.0 was social too
- Social media: lipstick on a pig or total makeover?
- Next big thing? First, master the last big thing
If I can ever find the time to put it together, I am hoping to collect these same posts in a free e-book so that I can share them with clients and colleagues that don't read my blog. I'll let y'all know when (if) the e-book is ready to rock -- hopefully you'll have some friends you can share it with too.