We seem to hear a lot about the many ways social media can be a personal branding boon or bust for business people. Get it right and it could mean new career opportunities, industry recognition, all sorts of interesting connections, and more. Get it wrong and it can be the ultimate career limiting (ending?) move.
We don't seem to hear enough about what the social media revolution means for employers and recruiters, for whom finding talent has become exponentially more complex. When I talk about the need to tap into new technologies, emerging channels and social computing to transform the company from within, I'm thinking about the ways in which even so-called back office departments like human resources can use these tools to create and sustain competitive advantage for their businesses. In other words, how can even a lone recruiter turn technological change into a key factor in finding and attracting top talent? Or -- to look at this from the opposite point of view -- how can missing the boat turn your company into little more than a holding pen for B- and C-list employees?
Change impacts everyone; not just those of us with the words 'marketing' or 'innovation' on our business cards.
Enter Microsoft recruiting consultant Michael Marlatt and the concept of Cloud Recruiting. I don't know Michael, although I've 'met' him on Twitter and it looks like he is doing some very interesting work to help recruiters and hiring managers understand exactly what change looks like, how it impacts their ability to get their jobs done and attract the best candidates, and why they need to get on board.
Want to know more? He presents the concept on his site and blog -- and has created a fantastic PowerPoint primer that he introduced at SourceCon 2008. It's so good that I've embedded it below (feed and email readers click through to view.)
If you prefer fewer clicks and more cowbell, you can also check out a nice video reel, embedded below (yep, click through if you can't see it from where you are.)
I think Michael has some great ideas and is making killer content to share them with his community. What do you think?