A couple of weeks ago I mentioned that I was putting together a presentation about mobile, and got lots of great input from some of you. Well, tomorrow (or today, depending on when you catch this post) is the day I'll deliver that presentation to an auditorium full of marketers.
My storyline? 2009 may not be the year of mobile but that doesn't mean marketers can't find smart, effective ways to innovate in the mobile channel. But don't think that mobile advertising models that mirror traditional ad models will cut it. Instead, focus on five key ways your brand can add value for mobile consumers.
What are the five key ways? Well, you'll have to check out the slides. As regular readers know, my slides typically require voiceover -- but I think you'll still get the gist. Besides, they sure are purty.
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Feel free to comment or contact me directly if you have any specific questions.
