Greg Verdino: Direct+Digital: I'm speaking at Advertising Week V

Each year, the Madison Avenue crowd looks forward to Advertising Week -- this year's mega-event is coming up next week and I'll be taking part in a half-day program organized by Stan Rapp and the DMA.

"Direct + Digital = Exponential Growth" happens on Monday, September 22nd at the PriceWaterhouseCoopers Auditorium. The program runs from 2pm - 5pm and comprises a couple of panel discussions and a virtual book signing, wrapping up with a showcase and reception for the DMA International Echo Awards winners.

I'm speaking on a panel called "Views of the Net Communications Landscape by Provocative Net-Citizens." My fellow panelists are Chas Salmore of MarketingWorks, Ron Hogan of Beatrice.com and Galleycat, and Jeanniey Mullen of Zinio. We'll be moderated by AdWeek magazine's ad critic Barbara Lippert.

If you're in NYC and planning to catch some of the sessions next week, be sure to come and visit me at
"Direct + Digital = Exponential Growth." Here's the full agenda:

2:00 to 2:15 Welcome and Introduction

Speaker: John A. Greco, Jr., CEO, Direct Marketing Associaton

2:15 to 3:00 Presentations by pacesetting Direct + Digital marketers:

Moderator: Stan Rapp, Chairman, Engauge

Chick-fil-A. . . .Michael McCathren, Director Interactive

Savvy & Smart, the New Face of Loyalty . . . Kitt Williams, CMO, Lealta InterContinental Hotels Group . . . Maggie Tucker, Marketing Manager

3:00 to 3:45 Views of the net communication landscape by provocative net-citizens

Moderator: Barbara Lippert, Advertising Critic, Adweek Magazine

Greg Verdino, Chief Strategy Officer, crayon consulting group

Jeanniey Mullen, Executive Chairwoman, EEC and Chief Marketing Officer, Zinio

Ron Hogan, Creator/Writer, Beatrice.com, Writer Mediabistro’s Galleycat Blog

Chas Salmore. CEO, MWKS and viral word-of-mouth marketing expert

3:45 to 4:00 Pre-Pub virtual book signing of preview selections from the new anthology, "What Business Needs Now: Everything you need to know about Direct + Digital = D² for exponential growth in a good or bad economy"

Attendees receive a virtual autographed preview of What Business Needs Now as well as a CD with Stan Rapp's foreword and a three chapter excerpt.

During Advertising Week in New York, marketers can preview the foreword and selections from the anthology free at Zinio.com’s digital publications website.

4:00 to 5:00 DMA International Echo Awards Showcase and Reception

Cocktails and Light Refreshments

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About

Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

July 2009