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Global state of the social media state

Here's a great slide set from the gang at Universal McCann, presenting the findings of their Wave 3 social media study.  UM surveyed 17,000 respondents in 29 countries to produce a pretty comprehensive global state-of-the-state for trends in social media usage.  I've seen some of the data points quoted in the trades but just discovered the complete presentation on Slideshare.  I think the findings are interesting and useful, so I figured I would share it here for anyone else who hasn't seen it.

[Feed and email readers will need to click through to see the embedded slides.]

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    • Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

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