Greg Verdino: An orgy of infographics

This is just a quick round-up of some interesting and useful data visualizations that I came across during my online travels today. Hope at least one of these floats your boat...

First up, Josh Bernoff shares a simple, free tool that lets you create a Forrester Social Technographics profile for any target audience that can be defined by age, gender and/or country. Here's an example but, since the tool is interactive, you should swing by Groundswell and make your own.

Next up, O'Reilly Radar has a new report ($$$) that lays out the facts about what types of Facebook Apps get the most traction and - for marketers - how to go about building one of those.

A doff of the cap to Daria Radota Rasmussen at Social Hallucinations for sharing this O'Reilly chart showing that the applications that help members communicate better with one another are the applications that get the best pull. Now get out there and build some killer apps.

And finally, the folks at Compete present an interesting comparison of the most popular sites and web apps among users of MySpace vs Facebook.

And then they do the same for Twitter.

Twitteraddictsfeb2008 So what does all of this Compete data mean? MySpace users are "all about me", Facebook users like to interact with things and with each other, and Twitterers are apparently a bunch of social media addicts. Get the full scoop at the Compete blog.

Whew, I'm spent. Enjoy the weekend.

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About

Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

July 2009