I remember how we did it in the Web 1.0 days -- we raised a boatload of money on Sand Hill Road and poured said boatload of money directly into television ad buys (usually featuring a celeb or a sock puppet), football field-sized tradeshow booths, massive yet exclusive insider parties and (of course) logo t-shirts for a thousand of our closest friends.
Of course, all of this typically paled in comparison to our BIG publicity stunt: declaring Chapter 7 and auctioning off our office furniture.
If you work for a start-up or work at an agency that has start-up clients, you can share what you know by taking the online survey now.
You may be asking yourself if this is just a way for Charlie to get some free marketing advice. Probably. He's sneaky like that. But in return Path101 have promised to share the results on their blog - so the more people participate, the better the data will be, and that should make for an interesting read for entrepreneurs and marketers alike.