I've been traveling almost non-stop for the past week and spent most of yesterday on a plane to Paris, so forgive me if I'm a little slow on the uptake but -- if you haven't already seen it, Tay "Chocolate Rain" Zonday is back with a sequel called "Cherry Chocolate Rain." And this time around he's shilling for new Cherry Chocolate Diet Dr. Pepper.
The new vid is crammed with inside jokes and repeated lines that only make sense if you've seen the original version (which you probably have, unless you live under a rock,) but adds better production values, a guest rapper and a bunch of hot chicks. My personal favorite moment comes in the first 30 seconds when Tay announces that, "This is the web and it's gonna murder your TV." So cheesy, yet so good...
[Feed and email readers click through for the video.]
Consider some factoids:
- The video was released yesterday and has already amassed more than 300,000 views. That's pretty darn ducky if you ask me.
- Tay's original "Chocolate Rain" has been viewed (on YouTube) more than 11 million times since its April release, has inspired more than 4,000 spoofs and earned Tay a good amount of mainstream media attention. To my knowledge, the only branded viral video that comes close (in fact, it seems to be sitting at 10-11 million YouTube views as I write this) is the wickedly successful Dove Evolution film.
- The original song, although it sounded like it was about scat, was actually about racism. The new song still sounds like it is about scat (with some video imagery to support that interpretation) is apparently about diet soda. Go figure.
I don't know if this is brilliant or as-lame-as-lame-can-be, but I'd be damned if it isn't working... To quote Tay, "This internet thing is wild."