Greg Verdino: The r/evolution will not be categorized

Kansas State University anthopology professor Michael Wesch, the man that brought us "The Machine is Us/ing Is" back in February, is back with another piece of "holy crap" video brilliance. "Information R/evolution" explores changes in the ways we find, store, create, critique, and share information. I'd say that this is "Must see TV" except that TV isn't really where I find great video content anymore.

Spend a few minutes watching this -- it will be time well spent. [Feed and email please click through for the video.]

[Props to Canada: Mitch Joel and Ed Lee found this video first...]

If you are relatively new to social media and somehow missed "The Machine Is Us/ing Us," I've embedded the final version of that video below. This version is different from the one I blogged back in February -- Professor Wesch originally released the video in beta, solicited feedback from the web community-at-large using a social video markup tool called Mojiti, and incorporated that feedback to create the final release seen here.

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About

Greg Verdino is a futurist, marketer, writer and speaker who works as Chief Strategy Officer at marketing consultancy crayon LLC. His first book, microMARKETING, is due from McGraw-Hill in summer 2010. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.

July 2009