WidgetCon2007 happens in New York on July 11th. This is the first conference focused specifically on how marketers can take advantage of widget technology to join the social media conversation and empower consumers to spread brand messages voluntary throughout their own online outposts (blogs, social network profiles, personal pages.) I've been advocating widget marketing for quite a while and the channel has certainly heated up quite a bit over the past month or two (see last night's link post for some examples.) The new comScore Widget Metrics report shows that 21% of the online population already uses widgets. Time to get on-board, marketers. WidgetCon promises to be a great event for anyone looking to get a better understanding of what works, what doesn't and where all of this is going.
This is where I'd typically point you to the conference registration page, but that's so April 2007. Instead, here's a Freewebs/Clearspring widget that provides all the information you'll need and lets you request your invite (the event is invite-only and limited to leading advertising, marketing and media professionals -- but if you're reading this blog you're probably already one of those.) So rock the widget --and if you're a social media maker, don't forget to click "Get This!" in the top right corner of the widget so you can help spread the word.